Decision rule
A pick "wins" if it hits ≥2 green metrics. Tiebreaker: higher landing-page conversion. Build the winner first; queue any second winner 2–3 weeks later.
Reference thresholds
| Metric | Green | Yellow | Red |
|---|---|---|---|
| Email signups | ≥10 | 3–9 | 0–2 |
| Pin saves (sum across both pins) | ≥15 | 5–14 | 0–4 |
| Pin outbound clicks (sum) | ≥30 | 10–29 | 0–9 |
| Landing-page conversion | ≥15% | 5–14% | <5% |
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